Work Info

George Street Photography

George Street Photo & Video is a nationally renowned wedding photography company headquartered in Chicago. Building on its success, we created a strong brand identity and an updated website design.

At the time, George Street’s website included hundreds of individual pages, fifteen page templates and custom API integration. In addition to the complex structure, publishers and photographers were actively publishing new content and site traffic was consistently high.

George Street Photography
George Street Photography
George Street Photography
George Street Photography
George Street Photography

Working with a team of creative directors, designers and developers, the redesign was completed while maintaining the structure of the website. In-browser prototypes were essential to this process. Those allowed us to share responsive designs with our client and send front-end code to the development team in Europe.

George Street Photography
George Street Photography
George Street Photography
George Street Photography

The new identity and visual language is joyful and personal, supported by a bright color palette and a wildly unique script typeface. Sans-serif typography paired with negative space provides clarity for forms, instructions and page navigation.

The successful redesign extends across print collateral, email programs and digital ad campaigns. Subsequent design iterations following A/B testing increased impressions, website traffic and lead generation.

George Street Photography
George Street Photography
George Street Photography
My Role
UI/UX Design
Visual Design
Front-end Development
Visual Design
Drue McCurdy
Copywriting
Nicole Montalvo
Creative Direction
JP Ramirez
Front-end Development
Strange Flock
Back-end Development
Sigma
Agency
Torque
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