Lifoam began as a wholesaler of coolers to large retailers. As the market expanded, they needed to adjust their marketing strategy to include individual consumers as well. After our redesign, a business-to-business catalog website became a visually-engaging marketing resource.
A bright color palette and friendly typography creates a more exciting experience while playful lifestyle photography gives personality to the brand. The design uses a lot of negative space, is responsive and features content telling the company’s story.