The Rookery is one of the most historically significant buildings in Chicago and has been declared a landmark by the city. We launched a new marketing campaign and an updated website to promote newly renovated space.
Bright typography is paired with images of the building’s interior which are rotated and inverted to form abstract patterns. The copy is a nod to the architect Daniel Burnham’s quote, "Make no little plans. They have no magic to stir men's blood and probably will not themselves be realized."